Post to Instagram from Buildy

Switch Instagram to a professional account, sign in with Instagram in Social Media, and publish photos, carousels or Reels Buildy makes.

Buildy publishes photos, carousels of 2 to 10 images, and Reels to an Instagram professional account. Connect it once in Social Media, then publish or schedule posts.

Before you start

Instagram only lets apps post to professional accounts (Business or Creator). In the Instagram app, open Settings > Account type and tools and switch to a professional account. It is free. You do not need a Facebook Page.

Steps

  1. Open Social Media from Dashboard, or Tools on a phone.
  2. Click Connect accounts or Manage connections, choose Instagram in the panel, then click Connect Instagram. Sign in with your Instagram account and allow the permissions.
  3. Click New Post, choose Instagram, a post type and a topic, then click Continue and Start with Buildy. Buildy writes the caption and makes the image. Turn on Carousel post for a set of images.
  4. Open the draft and click Publish to Instagram, or Schedule for a later time.

For a Reel, make a video in Images & Video and click Send to a social post. See Generate videos.

Good to know

  • Instagram ads do not use this connection. They run through your Meta connection on the Meta Ads page.
  • Ask in chat for a series: "Write five Instagram posts about our new yoga classes, one per day." They wait in Social Media > Needs review.

Common problems

Instagram does not connect

Instagram only connects professional accounts. Switch the account to Business or Creator in the Instagram app, then click Connect Instagram again.

The post failed

If the post shows Publishing Failed, click Publish to Instagram again. If it fails again, reconnect Instagram. See Fix a Facebook or Instagram connection.

Still stuck? Our support assistant can look into it with you.Last updated 2026-10-27