Run Meta Ads (Facebook and Instagram)

Buildy creates Facebook and Instagram ad campaigns and posts them to your Meta ad account. You pay Meta for the ad spend. Buildy only uses credits to write and design the ads.

Before you start

• Be on a paid plan.
• Fill in your Business Profile. Meta Ads needs it to generate campaigns.
• Have a Meta ad account with a payment method, and a Facebook Page. Create both at business.facebook.com if you do not have them.
• Publish your site. Ads need a live page to send people to.

Steps

1. Open Ads. In Ad network, choose Facebook & Instagram.
2. Click Connect ad accounts (or Manage connections), then choose Facebook & Instagram Ads in the side panel. Then click Connect Meta, sign in and allow the permissions. Then pick your Ad Account and Facebook Page. Under Sales & Lead Tracking, click Set Up Tracking, or pick your pixel and click Add Tracking to Project, so Meta can count sign-ups and sales on your site.
3. Click New Campaign. Enter a Campaign Name, pick a Campaign Goal (Traffic, Engagement, Leads or Sales) and set a Budget.
4. Click Generate with AI, then Start with Buildy. Buildy chooses the ad format and creates the ad sets and content. You can ask for a specific format. For a local business, Buildy can target the cities you serve with a radius instead of a whole country. Or click Create Campaign under Build Step-by-Step to build it yourself.
5. Review each ad. Edit the text or ask Buildy for new images.
6. Open the ad set and click Select Ads to Post. In Post Ads to Meta, tick the ads, tick the box to confirm that Meta charges the spend, and click Post & Launch.
7. The ads launch on Meta right away. Watch the status: In review, then Live. Click Refresh status to update.

After posting

• A posted ad is locked in Buildy. Change it in Meta Ads Manager, or create a new ad in Buildy.
• If the campaign has one budget, click Edit on Campaign budget to change the daily budget. Lifetime budgets change in Ads Manager.
• Click Pause campaign to stop spend, or Resume campaign to restart it. Spend continues while ads are active.

Use Manage connections and choose the platform to change its account or conversion tracking later. Close the panel to return to your campaigns.

Common problems

"Set up your business profile before generating a new campaign"

Buildy needs your Business Profile to write the ads. Click Set Up Business Profile, or open Edit business profile in Ads. You can still connect Meta and import campaigns in the meantime. See Set up your Business Profile.

"Campaign needs activation"

Your ads were posted, but the campaign is paused on Meta. Click Activate campaign.

I cannot find the ads in Meta Ads Manager

Check that Ads Manager shows the same ad account you picked in Buildy. Then click Refresh status in Buildy. A campaign that is paused shows under the Paused filter in Ads Manager.

"Rejected"

Meta did not approve the ad. Open the ad in Buildy to see Meta's reason. Common causes are claims about health or money, too much text in the image, or a landing page that does not match the ad. Fix the ad in Buildy as a new ad and post again.

Ad account shows "Disabled" or "Pending Risk Review"

Meta restricted the ad account. Resolve it in Meta Business Support. Buildy cannot lift the restriction.

Related

• Set up your Business Profile
• Run Google Ads
• Fix a Facebook or Instagram connection