---
title: "Run X Ads (Twitter)"
description: "Connect X Ads in Ads > X (Twitter) Ads, let Buildy build a Promoted Tweet campaign, and publish it. X bills the ad spend."
canonical: "https://www.buildy.ai/docs/marketing/x-ads"
last_updated: "2026-10-27"
---

# Run X Ads (Twitter)

Buildy builds X (Twitter) Promoted Tweet campaigns and publishes them to your own X Ads account. X bills the ad spend.

## Before you start

- A paid Buildy [plan](/docs/billing/plans).
- An ad account in X Ads Manager (ads.x.com) with a payment method.

## Steps

1. Open **Ads**. In **Ad network**, choose **X**.
2. Click **Connect ad accounts** (or **Manage connections**), then choose **X Ads** in the side panel. Then click **Connect** and sign in to X. Then pick your **Ad account** and **Funding source**.
3. For Sales campaigns only: if Buildy did not find your X Pixel id, paste it and click **Save**. Then click **Install on site**. Create a conversion event in X Events Manager, and pick it as the **Conversion event** on each ad set.
4. Click **New campaign**. Enter a **Campaign Name**, pick an **Objective** (Reach, Engagements, Website clicks or Sales) and a budget. The minimum is $5 a day.
5. Click **Generate with Buildy**. Buildy builds the draft campaign and tells you what it chose in chat. Or click **Build Step-by-Step** to build it yourself.
6. Review the drafts. Click an ad to edit it.
7. Click **Publish**. Leave the box ticked to start once X approves the ads, or untick it to publish paused. Click **Publish** again.

Use **Manage connections** and choose the platform to change its account or conversion tracking later. Close the panel to return to your campaigns.

## Good to know

- Spend is billed to the funding source on your X Ads account.
- Published ads are read-only in Buildy. To change an ad, make a new campaign. If the campaign has one shared budget, click **Budget** to change it.
- **Pause** stops a live campaign. **Resume** restarts it. **Sync** gets its latest status from X.
- **Disconnect** does not stop live campaigns. Manage them in X Ads Manager.

## Common problems

### "No usable funding source on this account"

Add a payment method in X Ads Manager. It can take a few minutes to show. Click **Refresh**.

### "No X ad accounts found for this login"

Create one in X Ads Manager. Then click **Disconnect** and **Connect** again.

### "Campaign isn't ready to publish"

The message lists what is missing, such as a location or an image. Fix the draft, or ask Buildy to fix it.

### "Some ads link to a Buildy preview domain"

The campaign published, but X review may halt these ads. Connect a custom domain and use it in your next ads.

## Related

- [Post to X (Twitter) from Buildy](/docs/marketing/post-to-x)
- [Run Meta Ads](/docs/marketing/meta-ads)
- [Connect a domain you already own](/docs/domains-email/connect-your-own-domain)