---
title: "Market research and strategy with Buildy"
description: "Ask Buildy in chat to research your competitors, your buyers and your niche. You get a short report with messaging ideas and next steps."
canonical: "https://www.buildy.ai/docs/marketing/market-research"
last_updated: "2026-10-26"
---

# Market research and strategy with Buildy

Ask Buildy in your project chat for research the way you would ask a marketing consultant. Buildy searches the web, reads your site and writes a short report you can act on.

## What to ask

- "Research my competitors in home cleaning in Phoenix. What do they charge and what do they promise?"
- "Who is my ideal buyer, and what stops them from booking?"
- "Which niche should I focus on: wedding photography or corporate events?"
- "Give me five hooks for ads based on what my buyers worry about."
- "Write a positioning statement and three messaging pillars."

Add "with sources" if you want links to what Buildy found.

## What you get

A short report on your buyers, your competitors and what to do next. Research uses Building credits like any other request.

Turn it into work in the same chat: "Use pillar two for a Meta Ads campaign" or "Rewrite the home page headline with hook three."

## Common problems

### The research is too general

Give Buildy more to work with: your city, your prices, your main competitor's website, and who your best customers are today.

### The competitor list has the wrong companies

Name the ones you mean: "Compare me to brightclean.com and sparklehome.com."

## Related

- [Set up your Business Profile](/docs/marketing/business-profile)
- [Run Meta Ads](/docs/marketing/meta-ads)
- [Get what you want from Buildy](/docs/build/get-what-you-want)