---
title: "Send email and SMS broadcasts"
description: "Send one email or text to your whole list or a segment from Email & Text Broadcasts. Needs a verified email domain."
canonical: "https://www.buildy.ai/docs/marketing/email-sms-broadcasts"
last_updated: "2026-10-26"
---

# Send email and SMS broadcasts

A broadcast is one message to many contacts at once, by email or SMS. Create it in **Email & Text Broadcasts**, pick who gets it, send a test, then send or schedule.


## Before you start

- Email needs a verified sending domain. Set it up in **Domain & Email**. See [Domain & Email](/docs/domains-email).
- Email law requires a physical address in the footer. Buildy asks for it the first time. Click **Add Address**.
- SMS needs a Business Phone Number with texting turned on. See [Business Phone Number](/docs/agents/business-phone-number).
- Sending uses Operating credits, about 4.5 per email.

## Steps

1. Open **Email & Text Broadcasts** from **Dashboard**, or **Tools** on a phone.
2. Click **New Broadcast**. Choose **Email** or **SMS**.
3. Write the name, subject line and body, or ask Buildy in chat: "Write a broadcast announcing our summer sale." Click **Score spam words** to check the subject and body.
4. Pick the audience. For email, use **Quick filters (stages & tags)** to choose stages (Subscriber, Lead, Customer, Churned) and tags, or pick a saved segment. The page shows "Up to N recipients". For SMS, pick **All opted-in contacts** or one tag.
5. Click **Save Draft**. For email, click **Send test** and read it on your phone.
6. Click **Send Broadcast Now** or **Schedule Broadcast**.

The broadcast shows **Sending**, then **Sent** with how many were delivered. Unsubscribed contacts are always left out.

## Segments

A segment is a saved audience filter you can reuse, like "customers tagged VIP who joined in the last 30 days". Ask Buildy in chat to create one: "Create a segment of leads from the website in the last 14 days." Segments appear under **Segments** on the Broadcasts page. You can delete them there.

## Common problems

### "Up to 0 recipients"

No contact matches the stages and tags you picked, or they are all unsubscribed. Remove a filter, or check the tags on your contacts in **Contacts**.

### "A verified custom email domain is required to send this broadcast."

Finish email setup in **Domain & Email** first.

### "No SMS-eligible contacts in the audience"

SMS only goes to contacts who agreed to receive texts and have a mobile number in a country your number can text. A US number texts the US and Canada. A UK number texts the UK. An Australian number texts Australia.

By default, texts send only in these local hours: 8am to 8pm in the US and Canada, 9am to 8pm in the UK, and noon to 8pm Sydney time in Australia.

### People say my email went to spam

Run **Score spam words** and remove the flagged words. Send from a domain that has been sending for a while, and keep a real address and an unsubscribe link in the footer. Buildy adds both.

## Related

- [Follow-ups](/docs/agents/follow-ups)
- [Business Phone Number](/docs/agents/business-phone-number)
- [Domain & Email](/docs/domains-email)